Celebrities and fashion lovers now see owning upcycled brand pieces as the ultimate status symbol in 2024. This goes beyond a passing trend – it shows a fundamental change in how fashion’s elite think about eco-friendly practices and personal style.
Upcycled fashion has taken off in an amazing way. Designers now turn unwanted materials into stylish, unique pieces. The Swedish brand Hodakova’s LVMH prize win in 2024 proved to be a defining moment. No sustainable fashion brand had achieved this recognition since 2017.
I found that there was seven hidden upcycled fashion brands that celebrities love because of their creative designs and eco-friendly approach. These brands use unexpected materials and groundbreaking methods to give luxury fashion a new meaning in today’s mindful world.
Hodakova: The LVMH Prize Winner Revolutionizing Upcycled Fashion
Image Source: Vogue
Ellen Hodakova Larsson’s experience from a Swedish horse farm to winning the 2024 LVMH Prize shows what sustainable fashion could become. She grew up in Strängnäs, an hour west of Stockholm, where her early life shaped her groundbreaking approach to design [1].
Hodakova’s Journey from Farm to Fashion
Hodakova’s design philosophy comes from her unique upbringing. Her mother, a skilled fur repair seamstress, taught her resourcefulness. Her military father showed her how clothes speak without words [2]. She first studied sculpture and painting but found that fashion design was her true calling, which led her to launch Hodakova in 2021 [1].
Her eco-friendly mindset came naturally from her childhood. She chose the brand’s name to honor her grandmother’s maiden name, which reflects values close to her heart [2].
Celebrity Fans and Red Carpet Moments
Hollywood’s elite have fallen for Hodakova’s unique designs. Cate Blanchett turned heads in a remarkable top crafted from 102 antique spoons [3]. Kylie Jenner was among the first stars to wear the brand. Emma Corrin, Julia Fox, Greta Lee, and Maisie Williams soon followed [2].
The brand shines on red carpets. Greta Lee amazed everyone in a corset made from old leather riding boots. Saoirse Ronan went viral in asymmetrically patchworked Barbour jackets [2].
Signature Upcycling Techniques
Hodakova takes upcycling beyond typical eco-friendly methods. The brand turns everyday objects into extraordinary fashion through several key techniques:
- Old belts become structured handbags and dresses
- Landscape paintings transform into textile materials
- Antique watches turn into slinky skirts and halter tops [1]
The Fall/Winter 2023 collection showed these methods at work. Leather belts became paneled pencil skirts, and sewing needles formed a striking ankle-length gown [1]. The brand also worked with Houdini Sportswear to create runway-ready dresses from windbreakers [2].
Price Range and Availability
Hodakova sells in 18 countries [4] through their website and high-end retailers like Dover Street Market and SSENSE [2]. The brand grows while staying eco-friendly thanks to their reliable global system that sorts, defines, and cleans materials for reuse [2].
The LVMH Prize brought 400,000 euros and a year of mentorship [4]. Larsson plans to use AI to improve textile sorting and predict design potential [2]. She wants to keep Hodakova in Stockholm, away from traditional fashion capitals [2].
The brand puts sustainability first in everything. Larsson wants to build the world’s first fully eco-friendly fashion house [4]. She proves that green practices work with luxury and innovation. Each piece tells its own story through quality, hidden potential, and perfect craftsmanship [2].
Les Fleurs Studio: Beyoncé’s Go-To Upcycled Bridal Wear
Image Source: www.lesfleurstudio.com
“Es crucial que las celebridades apoyen la moda sostenible” — María Bernad, Spanish fashion designer and founder of Les Fleurs Studio
Les Fleurs Studio in Paris stands out in upcycled fashion. They skillfully turn antique textiles into romantic bridal wear. Founded in 2018 by María Bernad and her mother [5], this environmentally responsible fashion house has caught the attention of A-list celebrities with its unique approach to upcycled design.
Maria Bernad’s Romantic Design Philosophy
Bernad’s art restoration background [6] shapes her design philosophy that combines sustainability with historical artistry. She starts by carefully sourcing vintage materials. Her focus lies on antique lace and crochet pieces from the 18th to early 20th centuries [7].
The brand draws deep inspiration from Gothic and Renaissance eras [8]. They create dreamy silhouettes using only discarded textiles and forgotten garments [9]. The studio follows a zero-waste philosophy and uses organic materials like cotton and linen [5].
Les Fleurs Studio’s core value is circular fashion. They don’t follow seasonal collections. Instead, Bernad creates timeless pieces that surpass temporary trends. Their Paris atelier serves as both a workshop and learning space that shows how sustainable fashion works [5].
Celebrity Wedding Collaborations
The studio gained worldwide attention when Beyoncé chose their custom-designed piece. Her sleeveless dress had an intricate plunging neckline and asymmetrical mini skirt. They crafted it carefully from stitched lace remnants [9]. The bodice featured unique collar details and diamond-shaped cut-outs that highlighted the brand’s precision [9].
Beyoncé’s choice of Les Fleurs for its upcycling concept and zero-waste approach [10] changed everything. This partnership proved that ethical fashion could reach global recognition without losing artistic vision.
Antique Lace Transformation Process
Les Fleurs Studio’s transformation process shows true artisanal craftsmanship. Each piece goes through careful creation:
- Material Sourcing: Bernad searches estate sales and vintage markets in France for rare finds like Chantilly lace and embroidered tablecloths [6]
- Authentication: They date and catalog each antique textile
- Design Integration: They thoughtfully combine multiple vintage pieces into new garments
Their signature bridal dress shows this process beautifully. It uses seven different antique lace pieces, some from the 18th century. The dress has a two-meter train with intricate floral motifs throughout [7].
The studio’s dedication to sustainability goes beyond materials. Their Paris workshop employs local artisans who specialize in hand-sewing. This ensures each piece gets proper attention. They preserve traditional craftsmanship and support local fashion experts [5].
Les Fleurs Studio brings together historical preservation and contemporary design. Their work proves that sustainable fashion can be luxurious and environmentally conscious. They set new standards for upcycled bridal wear in fashion.
Sami Miro Vintage: Hollywood’s Favorite Eco-Fashion Label
Image Source: SAMI MIRO VINTAGE
“We are consumers-on-the-run . . . the very notion of the family meal as a sit-down occasion is vanishing. Adults and children alike eat . . . on the way to their next activity” — James Gleick, American author and journalist
Sami Miro Vintage burst onto the sustainable fashion scene in 2016. This black female-owned brand quickly became a pioneer in eco-conscious fashion [4]. The brand’s remarkable growth from a small vintage curator to a celebrity favorite shows how upcycled fashion has captured Hollywood’s attention.
From Vintage Curator to Celebrity Designer
Sami Miró left her tech career in San Francisco to turn her thrifting passion into an innovative fashion venture [11]. Her marketing background and master’s degree in Global Entrepreneurship and Management gave her a unique way to approach sustainable fashion [11]. A bomber jacket made from vintage denim became her first design that sparked her brand’s vision [12].
Signature Upcycled Pieces
The brand’s distinctive esthetic centers around:
- Analyzed, form-fitting designs
- Signature exposed outer seams
- Crushed velvet and vintage denim skirt suits
- Reversible dresses with structured outer layers [13]
Their collaboration with Levi’s stands out with the Porterhouse Jeans with circular pockets. These jeans come from reworked excess Levi’s 501 materials [1]. The brand creates non-seasonal styles using locally-sourced deadstock and vintage fabrics. They also use SMV-exclusive environmentally responsible certified materials like Tencel, Hemp, and Organic cotton [4].
Star-Studded Client List
The brand’s Hollywood influence grew naturally without any marketing budget [14]. Their designs have attracted an impressive list of celebrities:
- Kendall Jenner and Hailey Bieber
- Bella Hadid and Rosalia
- Selena Gomez and Halsey
- Dua Lipa and Megan Fox
- The Kardashian-Jenner family [15]
Sustainability Practices
Sami Miro Vintage’s steadfast dedication to sustainability runs through their entire supply chain. The brand keeps its carbon footprint low by:
- Using local resources within a 25-mile radius of their Los Angeles headquarters [4]
- Working with family-owned facilities that ensure fair wages and safe working conditions [4]
- Using minimal water and non-toxic products in their dying process [16]
The brand demonstrates its eco-conscious values through organic eucalyptus rib, organic hemp french terry, recycled nylon, and hand-sourced vintage denim [17]. Their zero-waste design philosophy breathes new life into old garments, and each piece tells its own story [18].
The CFDA recognized Miró’s innovative approach by inducting her as an interim member in 2022 [12]. She later became a finalist for the 2023 CFDA/Vogue Fashion Fund, a milestone achievement for non-traditional designers [12].
The brand expanded from one employee to seven [19]. Miró retains 100% ownership of her company to maintain control over its environmentally responsible practices and creative direction [16]. Her collaboration with heritage brands like IRO made her the first American designer to work with the French label [20]. Sami Miro Vintage proves that eco-conscious fashion can blend perfectly with high-end design and celebrity appeal.
Prototypes: The Underground Label Kanye West Loves
Prototypes, a design collective launched in 2021, leads the eco-friendly fashion’s underground scene and caught Kanye West’s eye [3]. This brand redefined sustainable clothing perceptions through their unique upcycling approach.
Dark Esthetic and Design Philosophy
The brand’s signature esthetic shines through balaclavas and stark black and red color schemes [8]. Their underground runway shows at Paris Fashion Week Men’s display an avant-garde vision with dynamic presentations and experimental music [21].
“Out with the new, in with the old” stands as their core motto. This reflects their steadfast dedication to turning existing materials into state-of-the-art designs [8]. The brand name carries deeper meaning – it shows their role as a model for a new sustainable fashion concept [2].
Celebrity Following and Influence
Fashion’s elite gravitate toward the brand’s unconventional approach. Kanye West created headlines when he attended their Paris Fashion Week show. This highlighted the brand’s growing impact in high-fashion circles [21]. Entertainment industry icons fill their front-row audiences regularly. This cements their status as a sought-after label among celebrities [21].
Innovative Upcycling Approach
The brand’s distinctive methodology works through several key practices:
- Second Life Line: Their ready-to-wear collection employs deadstock fabrics and pre-existing garments [3]
- Proto Packs: A unique DIY initiative gives customers manuals and sewing patterns to create their own pieces [3]
- Proto Prints: Transfer prints iron onto existing garments and offer a simple way to refresh tired clothing [3]
Their material sourcing strategy focuses on abundant resources:
- Decommissioned uniforms from police and military sources
- Deadstock fabrics
- Vintage garments [2]
The brand’s eco-friendly commitment goes beyond materials. They use biodegradable packaging components and create labels from recycled plastic bottles [3]. The design team hand-picks materials. This step remains vital to their creative process [2].
Prototypes wants to grow their educational initiatives. Their vision builds a stronger community around eco-friendly fashion and shares upcycling knowledge [2]. Their work shows how existing materials transform into contemporary fashion pieces without style or creativity compromise.
The brand revolutionizes traditional fashion industry practices. Their soaring win proves that eco-friendly approaches work with state-of-the-art design. This offers a glimpse of what a world of waste reduction and style innovation working together looks like [2].
Hood Baby: LA’s Rising Star of Upcycled Streetwear
Hood Baby, a streetwear brand born in LA’s Slauson Swap Meet, turns vintage pieces into fresh fashion statements. The brand’s story showcases South Los Angeles’s rich culture, where indoor swap meets became economic powerhouses during the 1980s [22].
Swap Meet Origins Story
The founder’s creative vision took shape in Milwaukee. After moving between cities and trying different careers, they ended up finding their true calling in fashion design [23]. LA’s indoor swap meet culture, with the iconic Slauson Swap Meet leading the way, became the perfect launch pad for Hood Baby’s unique take on upcycled fashion.
South L.A.’s de-industrialization in the early 1980s paved the way for indoor swap meets to thrive. These spaces stood out from regular outdoor markets and became hotspots for custom clothes and state-of-the-art fashion pieces [22]. This environment helped Hood Baby develop its unique style that blends street culture with eco-friendly fashion principles.
Pop Star Collaborations
Major music industry artists took notice of the brand’s authentic streetwear approach. The brand made its big break by working with hip-hop scene’s biggest names. Their designs showed up in music videos through partnerships with Amazon Prime Video and Young Money Records [24].
The brand went beyond traditional fashion by working with artists like Lil Wayne and Gudda Gudda. These partnerships created exclusive collections that kept Hood Baby’s eco-friendly promise while adding elements of music culture [24].
Signature Reworked Pieces
Hood Baby’s collection features these standout items:
- Prayer Tops: Their signature Black Mary Prayer Top and Dodgers-themed variations, each priced at $100 USD [25]
- Freestyle Series: Reworked vintage pieces with unique tweaks and sustainable materials [26]
- Custom Transformations: Handcrafted pieces that mix unexpected materials to create one-of-a-kind designs
The brand breaks down and reimagines existing garments in their unique upcycling process. Each piece gets careful attention, with sustainable materials and ethical production methods at the core. The design team blends vintage elements with modern streetwear looks that appeal to both eco-conscious shoppers and fashion lovers.
Hood Baby takes sustainability beyond just materials. They run a social-first presence that shows off their design process and gives fans behind-the-scenes peeks at their creative work [27]. Their Instagram works as a digital lookbook to showcase custom pieces and collaborations while staying connected with their community [28].
The brand’s success comes from mixing streetwear style with eco-friendly practices. By keeping prices reasonable – signature pieces usually cost around $100 [25] – Hood Baby makes sustainable fashion available without cutting corners on quality or innovation.
Buzigahill: The African Label Disrupting Global Fashion
Image Source: Vogue Business
Buzigahill stands as a powerful answer to the global fashion industry’s waste crisis from its location in Kampala, Uganda. The brand takes its name from a distinctive neighborhood that boasts beautiful lake views and rich architectural heritage. Their groundbreaking “Return to Sender” initiative challenges traditional fashion dynamics.
Bobby Kolade’s Vision
Bobby Kolade’s experience at prominent fashion houses like Maison Margiela and Balenciaga in Paris [29] laid the foundation for his return to Uganda. He started a mission to rejuvenate the country’s textile industry. His vision goes beyond creating fashion – he wants to tackle the core challenges in Uganda’s garment sector. The country exports 95% of all harvested cotton fiber for processing [29], which represents missed opportunities for local value creation.
Sustainable Impact in Uganda
Buzigahill’s effect on Uganda’s fashion world runs deep. Secondhand clothes make up 80% of all clothing purchases in the country [29], which makes the brand’s sustainability approach particularly meaningful. The brand runs several key programs:
- Return to Sender: This program gives new life to secondhand clothes from Europe, USA, and Asia by redesigning and sending them back to their origins
- Uganda Originals: Local artisans craft this special collection
- Collaborative Projects: Strategic collaborations with visual artists, fashion designers, and second-hand market vendors [30]
Celebrity Support and Recognition
The brand got worldwide recognition through its innovative presentations and collaborations. Buzigahill reached a major milestone with its showcase at Selfridges on Oxford Street [9], establishing their physical presence in London’s prestigious retail space. Their DROP05 release at HAUS in Brixton strengthened their position in global fashion.
Unique Design Elements
The creative process at Buzigahill shines through its unique approach to upcycling. Their signature pieces showcase:
- Milaya suit jackets: South Sudanese women artisans at Bidi Bidi refugee settlement create these pieces using traditional embroidery techniques [9]
- Transformed denim: The team took apart 1,700 pairs of jeans from Owino Market to create 1,000 tote bags and 500 bucket hats [9]
Kolade’s detailed 10-year strategy aims to establish specialized factories throughout Uganda. These facilities will focus on:
- Repurposing used garments
- Developing hand-woven textiles
- Supporting artisanal production [10]
Their non-profit wing, Aiduke Clothing Research, builds essential bridges between artisans and designers to promote locally produced materials [31]. This strategy helps sustainable fashion practices and strengthens Uganda’s textile industry.
The brand’s steadfast dedication to sustainability shows in their careful production process. Each garment receives a full assessment and cleaning. Skilled artisans then transform these materials into contemporary designs, with every piece telling its own unique story and heritage [32].
All-In: The Party-Ready Upcycled Brand
Image Source: i-D
Benjamin Barron and Bror August Vestbø started All-In brand because they shared a passion to give new life to discarded materials. Their first collection in 2019 turned their fashion shows into must-see events where models like Colin Jones showed off the brand’s unique mix of downtown edge and uptown sophistication [8].
Downtown Meets Uptown Esthetic
All-In brilliantly connects New York’s contrasting fashion scenes. Their designs blend uptown’s sophisticated refinement with downtown’s artistic spontaneity [33]. This unique style shows up in redesigned dresses made from denim and polka dot chiffon. Fashion enthusiasts love this mix of refined elegance and experimental style [8].
The brand’s creative process starts with carefully picked materials, mostly deadstock fabrics and existing garments. They break down and reimagine these materials into pieces that capture both luxury and sustainability [34].
Rihanna’s Favorite Pieces
Rihanna’s connection with All-In shows the brand’s growing influence among celebrities. She picked one of her favorite All-In pieces for her birthday – an upcycled coat that showed how sustainable fashion can be stylish [35]. The superstar grabbed headlines in an All-In T-shirt dress with bold graphic text that sold out right after she wore it [36].
Rihanna loves All-In because they create statement pieces that are both eco-friendly and fashionable. Her support helped make All-In a leader in sustainable luxury fashion, among other fans like Charli XCX [8].
Innovative Denim Transformations
All-In revolutionizes denim through several groundbreaking techniques:
- Laser technology to reduce water consumption [5]
- Smart surface treatments that use fewer resources [5]
- Recycled materials combined with innovative fabric finishes [37]
The brand’s eco-friendly denim practices use ozone washing techniques that cut water usage by a lot and remove harmful chemicals from production [5]. This method works perfectly to create their signature worn-in look without hurting the environment [38].
Pricing and Accessibility
All-In makes sustainable fashion available to more people through smart strategies. They cut costs by partnering with recycled textile suppliers who provide traceable, quality materials that need minimal processing [39]. They also use algorithmic design guidance and modular product structures to create collections at lower costs [39].
The brand keeps competitive prices by:
- Making their supply chain efficient through strategic manufacturing locations
- Using innovative design technologies
- Creating quickest ways to produce clothes [39]
All-In’s dedication goes beyond pricing. They make sure their clothes are available to many people through varied size ranges and distribution channels [40]. This matches their goal to make sustainable fashion both desirable and affordable for fashion lovers from different economic backgrounds [39].
Option Comparison
| Brand Name | Founder/Designer | Location | Notable Celebrity Connections | Signature Techniques/Products | Key Sustainability Practices | Price Range |
|---|---|---|---|---|---|---|
| Hodakova | Ellen Hodakova Larsson | Stockholm | Cate Blanchett, Kylie Jenner, Emma Corrin, Julia Fox | Converting vintage belts into handbags, transforming antique watches into clothing, reimagining artwork | Global infrastructure for material sorting and cleaning, AI technology for textile sorting | Not mentioned |
| Les Fleurs Studio | María Bernad | Paris | Beyoncé | Antique lace transformation, vintage piece combinations, Gothic and Renaissance-inspired designs | Zero-waste approach, organic materials usage, local artisan employment | Not mentioned |
| Sami Miro Vintage | Sami Miró | Los Angeles | Kendall Jenner, Hailey Bieber, Bella Hadid, Selena Gomez | Form-fitting designs with exposed seams, crushed velvet pieces | 25-mile radius sourcing, minimal water usage, non-toxic dying process | Not mentioned |
| Prototypes | Not mentioned | Not mentioned | Kanye West | Balaclavas, stark black and red color scheme, Proto Packs DIY initiative | Decommissioned uniform usage, deadstock fabrics, biodegradable packaging | Not mentioned |
| Hood Baby | Not mentioned | Los Angeles | Lil Wayne, Gudda Gudda | Prayer Tops, Freestyle Series, custom transformations | Vintage piece reworking, eco-friendly materials | $100 for signature pieces |
| Buzigahill | Bobby Kolade | Kampala, Uganda | Not mentioned | Milaya suit jackets, transformed denim products | “Return to Sender” initiative, local artisan collaboration, repurposed garments | Not mentioned |
| All-In | Benjamin Barron and Bror August Vestbø | New York | Rihanna, Charli XCX | Innovative denim transformations, laser technology implementation | Smart surface treatments, ozone washing techniques, recycled materials | Not mentioned |
Summary
Seven hidden upcycled brands show how green fashion has risen beyond simple recycling into sophisticated artistry. Each brand brings unique points of view. Hodakova transforms materials innovatively. Les Fleurs Studio creates romantic vintage esthetics. Sami Miro designs win celebrity approval. Prototypes adds underground edge. Hood Baby reshapes streetwear. Buzigahill reaches global audiences. All-In crafts party-ready pieces.
Star power plays a vital role to spotlight these green innovators. Beyoncé, Rihanna, and Kanye West choose these brands for their distinctive style and craftsmanship, not just their green practices. Their influence helps make green fashion choices normal among everyday consumers.
These brands prove green fashion can be both luxurious and available. They make eco-conscious fashion attainable through careful material sourcing, innovative design techniques, and thoughtful pricing strategies. Their soaring wins show green practices and business success can go hand in hand.
Research shows these brands share common elements – quality craftsmanship, innovative upcycling techniques, and strong ethical foundations. They represent fashion’s future where style meets responsibility. You can learn more about these trending green brands at support@trendnovaworld.com.
These hidden gems will shape tomorrow’s fashion scene and prove green choices can be both stylish and meaningful. Their work reminds us that true luxury exists in thoughtful creation and conscious consumption.
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FAQs
Q1. What makes these upcycled brands popular among celebrities? These brands offer unique, sustainable designs that align with celebrities’ values while providing exclusive, one-of-a-kind pieces. Their innovative approaches to upcycling and commitment to quality craftsmanship make them stand out in the fashion world.
Q2. How do these brands ensure their upcycled pieces are high-quality? They employ skilled artisans, use innovative techniques like laser technology and smart surface treatments, and carefully source materials. Many brands also have rigorous quality control processes to ensure each piece meets luxury standards despite being made from upcycled materials.
Q3. Are these upcycled fashion brands affordable for the average consumer? While some pieces may be priced at a premium due to their unique nature and craftsmanship, many of these brands are working to make sustainable fashion more accessible. For example, Hood Baby offers signature pieces around $100, and others use efficient production methods to keep costs down.
Q4. How do these brands source their materials for upcycling? Sources vary by brand but include vintage markets, estate sales, deadstock fabrics, decommissioned uniforms, and even secondhand clothing markets. Some brands, like Sami Miro Vintage, source materials within a specific radius to reduce their carbon footprint.
Q5. What impact are these upcycled brands having on the fashion industry? These brands are challenging traditional fashion norms by proving that sustainable practices can coexist with luxury and innovation. They’re influencing larger brands to adopt more eco-friendly practices and are helping to normalize upcycled fashion among consumers, potentially reshaping the future of the industry.
References
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Saiqa Khan is an award-winning researcher with 16+ years of experience in AI, technology, finance, health, sustainability, and digital marketing. With dual master’s degrees, she delivers expert, research-driven insights across multiple fields.